"The Denver market is very unique because we have the crown jewel of venues in our backyard -- being Red Rocks. Many artists, they want to play in one of the world’s best outdoor music amphitheaters -- being Red Rocks," Olney said. "We’re definitely trying to make it a little bit more flexible and creative in terms of who we’d bring into the stadium here." Olney even tossed out the idea of the Colorado Symphony performing on the field one day.