VISIT DENVER and Colorado Symphony Join to Launch New Social Marketing Strategy
Quirky online video series pairs local comedians with some of Denver’s greatest talents
DENVER (August 6, 2019) – VISIT DENVER has teamed up with the Colorado Symphony and some of the city’s top artists, performers and chefs to launch a social media video campaign designed to broaden the appeal of some of Denver’s unique offerings.
Through a series of quirky vignettes entitled “Comedians Doing Stuff,” Denver comedians pair up with local talent to test their skills in a variety of activities that showcase city experiences and attractions. The light-hearted videos serve up bites of the Denver brand in a playful fashion by featuring the comedian’s humbling attempts at trying something new.
“VISIT DENVER is always looking for new ways to get the message out about what makes Denver unique,” said Justin Bresler, VISIT DENVER vice president of marketing. “Online video is such a hot medium right now, as is the city’s comedy scene, so we couldn’t resist pairing them up.”
As part of the video series, VISIT DENVER enlisted the help of the Colorado Symphony and Resident Conductor Christopher Dragon for a unique take on the city’s cultural scene. The video follows Denver comedian Janae Burriss and Dragon as he guides her through her attempt to realize her dream of becoming a conductor – and she discovers it’s a bit more challenging than it appears.
The episode fits perfectly into the Colorado Symphony’s greater mission of providing incredible musical experiences for everyone – whether they’re teaming up with Tenacious D at Red Rocks Park & Amphitheatre, performing classical works at Boettcher Concert Hall, or accompanying a screening of a Harry Potter film in concert.
“The partnership makes sense on so many levels, and we see this video as a great way to reach new audiences and dispel the stereotype that the symphony is only for certain people,” said Parker Owens, chief marketing officer for the Colorado Symphony. “Symphonic music is everywhere, and whether you initially recognize it or not, it’s an integral part of your favorite commercials, streaming shows and movies.”
As part of its ongoing marketing efforts to generate fresh, innovative video content that inspires travel to The Mile High City, VISIT DENVER produced the series, which is distributed exclusively on social media. The videos can be found on VISIT DENVER’s website at VISITDENVER.com/comedy.
Other series installments, produced by local firm Practice, feature some of Denver’s finest comics including:
• Sam Tallent, doing his best to brew beer with the team at Factotum Brewhouse
• Sammy Anzer, channeling his inner chef at Il Posto with chef-owner Andrea Frizzi
• Christie Buchele, learning about street art with local artist Thomas “Detour” Evans
• Daniel Reskin, learning the ropes at Lawson Adventure Park (September launch)
About VISIT DENVER, The Convention & Visitors Bureau
Celebrating 110 years of promoting The Mile High City, VISIT DENVER is Denver’s official marketing arm responsible for promoting the city as a convention and leisure destination, increasing economic development in the city, creating jobs and generating taxes. A total of 17.3 million visitors stayed overnight in Denver in 2018, generating $5.6 billion in spending, while supporting nearly 59,300 jobs, making Tourism one of the largest industries in Denver. Learn more about Denver on the VISITDENVER website and at TOURISMPAYSDENVER or by phone at 800 2 Denver. Denver International Airport (DEN; flydenver.com) connects The Mile High City to more than 200 destinations worldwide. Follow Denver’s social media channels for up-to-the-minute updates at: Facebook.com/visitdenver; Twitter.com/visitdenver; Instagram.com/visitdenver; and YouTube.com/visitdenver.
ABOUT THE COLORADO SYMPHONY
One of the leading orchestras in the United States, the Colorado Symphony Association is a not-for-profit 501 (c)(3) organization performing more than 150 concerts annually at Boettcher Concert Hall in downtown Denver and across Colorado. Led by Music Director Brett Mitchell, the Colorado Symphony is home to eighty full-time musicians, representing more than a dozen nations, and regularly welcomes the most celebrated artists from the world of symphonic music and beyond. In the last year, the Colorado Symphony served nearly 233,000 people attending live performances at concert and non-traditional venues throughout Colorado’s Front Range. In addition, over 265,000 people listen to the Colorado Symphony through Colorado Public Radio’s live broadcasts of classical content featuring concert recordings, in-studio performances of individual musicians and small ensembles, and live streaming of interviews and performances with artists. Recognized as an incubator of innovation, creativity, and excellence, the Colorado Symphony continually expands its reach through education, outreach, and programming. The Colorado Symphony partners with the state’s leading musical artists, cultural organizations, corporations, foundations, sports teams, and individuals to expose diverse audiences to the transformative power of music. To learn more, visit coloradosymphony.org.
With press or photo inquiries, please contact:
Jesse Davis, VISIT DENVER: (303) 571-9450 or email@example.com
Nick Dobreff, Colorado Symphony Association: (303) 308-2477 or ndobreff@ColoradoSymphony.org
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